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A M. Dias Branco S.A. Ind\u00fastria e Com\u00e9rcio de Alimentos \u00e9 uma empresa da ind\u00fastria de alimentos. Ela \u00e9 dona de 11 marcas, entre elas Adria, Vitarella, Piraqu\u00ea, Finna, e Bonsabor. O portf\u00f3lio de produtos inclui biscoitos, massas, farinhas e farelo de trigo. Tamb\u00e9m atua com misturas para bolos, margarinas e cremes vegetais, bolos prontos, snacks de milho e de trigo. Ela ainda produz torradas, biscoitos de chocolate, bits de cereais e refresco em p\u00f3.<\/p>\n
Ao todo, a companhia possui 15 unidades industriais e 38 unidades de comercializa\u00e7\u00e3o e distribui\u00e7\u00e3o. Apenas no mercado de biscoitos brasileiro, detinha 34% do marketshare em 2018. No mercado de massas detinha 36% de marketshare no mesmo ano.<\/p>\n
O in\u00edcio das atividades da M. Dias Branco se deu em 1940, como uma padaria, no estado do Cear\u00e1. A produ\u00e7\u00e3o em escala industrial foi come\u00e7ou a partir de 1953.<\/p>\n
Na d\u00e9cada de 1960 a empresa come\u00e7ou a desenvolver seu atual modelo de distribui\u00e7\u00e3o pulverizado, voltado ao micro, pequeno e m\u00e9dio varejo. Com a expans\u00e3o dos neg\u00f3cios, uma nova sede foi inaugurada em 1980.<\/p>\n
Em 1992 foi inaugurada a primeira unidade de moagem de trigo. Em 2000 foi inaugurado o segundo moinho de trigo, no Rio Grande do Norte. Buscando maior verticaliza\u00e7\u00e3o de insumos e ingresso em novos segmentos, em 2002 foi inaugurada uma unidade de produ\u00e7\u00e3o de gorduras, margarinas e cremes vegetais.<\/p>\n
Em 2003 foi inaugurado o terceiro moinho de trigo, na Bahia. Em 2005 inaugurou uma f\u00e1brica integrada ao moinho da Bahia. Outra unidade no mesmo modelo integrado foi inaugurada na Para\u00edba.<\/p>\n
Em 2006 a companhia passou a ter a denomina\u00e7\u00e3o atual e realizou sua abertura de capital. As a\u00e7\u00f5es passaram a ser negociadas no segmento do Novo Mercado (MDIA3).<\/p>\n
Em 2008 adquiriu a Alimentos Bomgosto Ltda. Em 2011 realizou a aquisi\u00e7\u00e3o da Ind\u00fastria de Alimentos Bomgosto Ltda. (Vitarella). Em 2015 entraram em opera\u00e7\u00e3o dois novos moinhos de trigo. Em 2018 a companhia adquiriu a Ind\u00fastria de Produtos Aliment\u00edcios Piraqu\u00ea.<\/p>\n
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