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Anote a\u00ed: a Via adotar\u00e1 um novo c\u00f3digo de negocia\u00e7\u00e3o para suas a\u00e7\u00f5es a partir de 16 de agosto. O atual, VVAR3, ser\u00e1 substitu\u00eddo por VIIA3. Seu nome no preg\u00e3o tamb\u00e9m passar\u00e1 de Via Varejo para apenas Via, seguindo a mudan\u00e7a de marca comunicada em abril.<\/p>\n
\u201cO novo posicionamento da marca institucional, nova assinatura corporativa e agora a altera\u00e7\u00e3o do ticker para VIIA3, refor\u00e7am a estrat\u00e9gia de ser reconhecida como \u2018a melhor Via de compras de todos os brasileiros, onde, quando e como eles quiserem\u2019 e ir muito al\u00e9m do varejo\u201d, afirma a dona da Casas Bahia e do Ponto (ex-Ponto Frio), no comunicado desta sexta-feira (6).<\/p>\n
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