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A Americanas SA (SA:AMER3) e a Vibra Energia (SA:VBBR3) anunciaram nesta ter\u00e7a-feira, dia 1\u00ba, uma parceria para a explora\u00e7\u00e3o do neg\u00f3cio de lojas de pequeno varejo, dentro e fora de postos de combust\u00edvel, atrav\u00e9s das redes de lojas Local e BR Mania. As empresas n\u00e3o informaram valores.<\/p>\n
Em fato relevante enviado \u00e0 Comiss\u00e3o de Valores Mobili\u00e1rios (CVM), as empresas informam que a efetiva\u00e7\u00e3o da parceria se deu ap\u00f3s o cumprimento das condi\u00e7\u00f5es precedentes, habituais em opera\u00e7\u00f5es de natureza similar, incluindo a aprova\u00e7\u00e3o pr\u00e9via pela autoridade antitruste – Conselho Administrativo de Defesa Econ\u00f4mica (Cade), em 30 de dezembro de 2021, sem restri\u00e7\u00f5es, sendo esta decis\u00e3o considerada final.<\/p>\n
Com a parceria foi constitu\u00edda a sociedade Vem Conveni\u00eancia, cujo capital \u00e9 detido pela Americanas e pela Vibra, ambas com participa\u00e7\u00f5es de 50%. A Vem Conveni\u00eancia ter\u00e1 uma estrutura de gest\u00e3o e governan\u00e7a corporativa pr\u00f3pria.<\/p>\n
A Vem Conveni\u00eancia conta com 1.257 lojas de pequeno varejo, sendo 55 lojas com opera\u00e7\u00e3o pr\u00f3pria, e que utilizar\u00e3o a marca Local, e 1.202 lojas em postos de combust\u00edveis, operadas por franqueados, as quais continuar\u00e3o a utilizar a marca BR Mania.<\/p>\n
“A Parceria visa oferecer uma nova proposta de valor a consumidores, franqueados, revendedores e atendentes de lojas, contando com o somat\u00f3rio de for\u00e7as da Vibra e da Americanas, que compreende ampla experi\u00eancia de varejo no mercado brasileiro, uma rede de pontos de venda com capilaridade nacional, escala e estrutura de suprimentos e log\u00edstica, tecnologia e atua\u00e7\u00e3o no varejo digital, al\u00e9m de marcas reconhecidas, e representa um importante passo para a expans\u00e3o no mercado de lojas de pequeno varejo no Brasil”, afirma a Americanas.<\/p>\n
J\u00e1 a Vibra afirma que a iniciativa est\u00e1 alinhada \u00e0 vis\u00e3o estrat\u00e9gica de prover solu\u00e7\u00f5es de conveni\u00eancia ligadas \u00e0 mobilidade e melhorar continuamente a experi\u00eancia dos consumidores que frequentam os pontos de venda.<\/p>\n
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