{"id":33569,"date":"2022-03-10T10:03:30","date_gmt":"2022-03-10T13:03:30","guid":{"rendered":"https:\/\/www.amarilfranklin.com.br\/?p=33569"},"modified":"2022-03-10T10:05:06","modified_gmt":"2022-03-10T13:05:06","slug":"varejo-no-brasil-inicia-ano-com-vendas-acima-do-esperado-mas-abaixo-do-patamar-pre-pandemia","status":"publish","type":"post","link":"https:\/\/www.amarilfranklin.com.br\/index.php\/2022\/03\/10\/varejo-no-brasil-inicia-ano-com-vendas-acima-do-esperado-mas-abaixo-do-patamar-pre-pandemia\/","title":{"rendered":"Varejo no Brasil inicia ano com vendas acima do esperado mas abaixo do patamar pr\u00e9-pandemia"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243; transparent_background=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Texto&#8221; _builder_version=&#8221;4.14.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: justify;\">Por Camila Moreira e Rodrigo Viga Gaier<\/p>\n<p style=\"text-align: justify;\">S\u00c3O PAULO\/RIO DE JANEIRO (Reuters) &#8211; O setor varejista do Brasil iniciou 2022 com alta acima do esperado das vendas e com o melhor resultado para janeiro em tr\u00eas anos, por\u00e9m abaixo do patamar pr\u00e9-pandemia em um cen\u00e1rio ainda afetado pela infla\u00e7\u00e3o e pelos juros altos no pa\u00eds, al\u00e9m da perda de renda do consumidor.<\/p>\n<p style=\"text-align: justify;\">As vendas em janeiro tiveram alta de 0,8% em compara\u00e7\u00e3o com o m\u00eas anterior, acima da expectativa em pesquisa da Reuters de ganho de 0,3% e depois de queda de 1,9% em dezembro.<\/p>\n<p style=\"text-align: justify;\">O resultado informado nesta quinta-feira pelo Instituto Brasileiro de Geografia e Estat\u00edstica (IBGE) \u00e9 o melhor para meses de janeiro desde 2019 (+1,6%).<\/p>\n<p style=\"text-align: justify;\">Em rela\u00e7\u00e3o ao mesmo m\u00eas do ano anterior, as vendas do setor registraram queda de 1,9%, contra expectativa de recuo de 2,65%.<\/p>\n<p style=\"text-align: justify;\">Mas apesar dos resultados melhores do que o esperado, o IBGE destacou que o setor ainda est\u00e1 1,0% abaixo do patamar pr\u00e9-pandemia, de fevereiro de 2020, e 6,5% aqu\u00e9m do pico da s\u00e9rie, de outubro de 2020.<\/p>\n<p style=\"text-align: justify;\">O ano de 2022 come\u00e7ou com a perspectiva de juros altos e infla\u00e7\u00e3o persistente, cen\u00e1rio que pode ainda se agravar depois de a R\u00fassia invadir a Ucr\u00e2nia, com potenciais efeitos sobre a alta dos pre\u00e7os e o crescimento mundial.<\/p>\n<p style=\"text-align: justify;\">Entre as oito atividades pesquisadas, cinco apresentaram contra\u00e7\u00e3o em dezembro. O resultado positivo deveu-se ao aumento das vendas de Artigos farmac\u00eauticos, m\u00e9dicos, ortop\u00e9dicos e de perfumaria (3,8%) e Outros artigos de uso pessoal e dom\u00e9stico (9,4%).<\/p>\n<p style=\"text-align: justify;\">A atividade de hiper e supermercados, que tem peso grande no indicador, apresentou recuo de 0,1%. Tamb\u00e9m apresentaram perdas Tecidos, vestu\u00e1rio e cal\u00e7ados (-3,9%); Livros, jornais, revistas e papelaria (-2,0%); M\u00f3veis e eletrodom\u00e9sticos (-0,6%); Combust\u00edveis e lubrificantes (-0,4%).<\/p>\n<p style=\"text-align: justify;\">O com\u00e9rcio varejista ampliado, por sua vez, teve recuo de 0,3% nas vendas, com quedas de 1,9% em ve\u00edculos, motos, partes e pe\u00e7as e de 0,3% em material de constru\u00e7\u00e3o.<\/p>\n<p>[\/et_pb_text][et_pb_post_nav in_same_term=&#8221;on&#8221; show_next=&#8221;off&#8221; admin_label=&#8221;Navega\u00e7\u00e3o da postagem&#8221; _builder_version=&#8221;3.0.87&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; hide_prev=&#8221;off&#8221; hide_next=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;] [\/et_pb_post_nav][et_pb_post_nav in_same_term=&#8221;on&#8221; show_prev=&#8221;off&#8221; admin_label=&#8221;Navega\u00e7\u00e3o da postagem&#8221; _builder_version=&#8221;3.0.87&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; hide_prev=&#8221;on&#8221; hide_next=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;] [\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Linha&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Texto&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h4 style=\"text-align: center;\">Conhe\u00e7a os nossos produtos!<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Linha&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;https:\/\/www.amarilfranklin.com.br\/index.php\/cambio\/&#8221; button_text=&#8221;C\u00e2mbio&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;C\u00e2mbio&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14&#8243; button_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;] [\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/www.amarilfranklin.com.br\/index.php\/fundos-de-investimento-amaril-franklin\/&#8221; button_text=&#8221;Fundos de Investimentos&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Fundos de Investimentos&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14&#8243; button_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;] [\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;https:\/\/www.amarilfranklin.com.br\/index.php\/renda-fixa\/&#8221; button_text=&#8221;Renda Fixa&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Renda Fixa&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14&#8243; button_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;] [\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/www.amarilfranklin.com.br\/index.php\/clube-de-investimento\/&#8221; button_text=&#8221;Clube de Investimento&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Clube de Investimento&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14&#8243; button_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;] [\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;https:\/\/www.amarilfranklin.com.br\/index.php\/mercado-de-acoes\/&#8221; button_text=&#8221;Mercado de A\u00e7\u00f5es&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Mercado de A\u00e7\u00f5es&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14&#8243; button_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;] [\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/www.amarilfranklin.com.br\/index.php\/opa-fechamento-de-capital\/&#8221; button_text=&#8221;Fechamento de Capital &#8211; OPA&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Fechamento de Capital &#8211; OPA&#8221; _builder_version=&#8221;3.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14&#8243; button_letter_spacing_hover=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;] [\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Camila Moreira e Rodrigo Viga Gaier S\u00c3O PAULO\/RIO DE JANEIRO (Reuters) &#8211; O setor varejista do Brasil iniciou 2022 com alta acima do esperado das vendas e com o melhor resultado para janeiro em tr\u00eas anos, por\u00e9m abaixo do patamar pr\u00e9-pandemia em um cen\u00e1rio ainda afetado pela infla\u00e7\u00e3o e pelos juros altos no pa\u00eds, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-33569","post","type-post","status-publish","format-standard","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/posts\/33569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=33569"}],"version-history":[{"count":0,"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/posts\/33569\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=33569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=33569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=33569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}