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A escalada da infla\u00e7\u00e3o no Pa\u00eds, com \u00edndices acima de dois d\u00edgitos (no acumulado em 12 meses) desde setembro do ano passado, tem dificultado bastante o planejamento das empresas at\u00e9 mesmo no curto prazo. Sem previs\u00e3o de quanto vai custar a mat\u00e9ria-prima ou o frete no m\u00eas seguinte, muitas delas est\u00e3o tendo de engavetar investimentos importantes para a melhoria do processo produtivo, mudar modelos de vendas e reajustar os pre\u00e7os mais vezes durante o ano, para n\u00e3o comprometer as margens financeiras.<\/p>\n
Algumas, no entanto, t\u00eam feito v\u00e1rias manobras para retardar cada vez mais o repasse de pre\u00e7os e n\u00e3o perder vendas. O fato \u00e9 que a infla\u00e7\u00e3o alta provoca um ciclo vicioso dif\u00edcil para uma retomada consistente da economia. Os pre\u00e7os altos comprometem a renda da popula\u00e7\u00e3o. Consequentemente, o consumo cai e as vendas das empresas diminuem. Com faturamento menor, as companhias n\u00e3o t\u00eam op\u00e7\u00e3o a n\u00e3o ser deixar de investir e reduzir m\u00e3o de obra, o que eleva o desemprego.<\/p>\n
“Tem sido complicado acertar as previs\u00f5es”, afirma o copresidente da ind\u00fastria de papel cart\u00e3o Papirus, Amando Varella. O executivo conta que, por causa dessa dificuldade, a empresa tem feito mais reajustes de pre\u00e7os aos clientes se comparado aos anos anteriores, quando essa mudan\u00e7a ocorria a cada 12 meses. Em 2021, a companhia realizou tr\u00eas reajustes. Neste ano, uma nova revis\u00e3o j\u00e1 foi informada aos clientes e deve ser implementada em junho.<\/p>\n
EQUIL\u00cdBRIO<\/p>\n
A Finder, fabricante de rel\u00e9s – componente eletr\u00f4nico usado, por exemplo, em equipamentos de energia, tornos, fresas, alarmes e automa\u00e7\u00e3o predial -, tamb\u00e9m foi obrigada a rever seus pre\u00e7os antes da data prevista. Normalmente, a Finder altera sua tabela uma vez, sempre no fim do ano. Mas, agora, ter\u00e1 de mudar a estrat\u00e9gia. A partir de junho, a companhia vai aplicar reajustes de at\u00e9 10%, de acordo com a linha de produtos. Alguns componentes, por\u00e9m, n\u00e3o ter\u00e3o aumento.<\/p>\n
O diretor comercial da empresa, Juarez Guerra, afirma que acompanha diariamente os custos da empresa e busca mecanismos para manter um ponto de equil\u00edbrio nas contas. “Tenho de ficar com um olho no peixe e outro no gato”, brinca ele. A varia\u00e7\u00e3o cambial tamb\u00e9m foi um fator que impactou as margens da empresa, com f\u00e1brica localizada em S\u00e3o Caetano do Sul, no ABC paulista. A empresa recebe da matriz italiana a maior parte dos componentes para a produ\u00e7\u00e3o, informa Guerra. “Ainda bem que agora a quest\u00e3o cambial est\u00e1 melhorando.”<\/p>\n
As informa\u00e7\u00f5es s\u00e3o do jornal O Estado de S. Paulo.<\/p>\n
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