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A escalada de pre\u00e7os dos combust\u00edveis mudou a rela\u00e7\u00e3o entre as gigantes do e-commerce e suas parceiras de log\u00edstica. Os contratos est\u00e3o mais flex\u00edveis e, diante de reajustes inevit\u00e1veis, estrat\u00e9gias como frete gratuito e entregas r\u00e1pidas – em 24 horas ou at\u00e9 no mesmo dia – devem perder espa\u00e7o.<\/p>\n
Segundo o CEO do grupo de log\u00edstica Move3, Guilherme Juliani, o cen\u00e1rio est\u00e1 mudando rapidamente, com press\u00e3o de custos e entrada de competidores asi\u00e1ticos, como AliExpress e Shopee no Pa\u00eds.<\/p>\n
Nesse sentido, diz o executivo, a log\u00edstica tem papel fundamental. “Vemos algumas empresas de transporte que entraram em guerra de pre\u00e7os para atender o e-commerce entrando em s\u00e9rias dificuldades financeiras”, frisa Juliani.<\/p>\n
A diretora executiva da Associa\u00e7\u00e3o Brasileira de Operadores Log\u00edsticos (Abol), Marcella Cunha, afirma que, em um cen\u00e1rio de imprevisibilidade, as estrat\u00e9gias est\u00e3o mudando. “Entrega r\u00e1pida e frete gratuito devem diminuir, porque est\u00e3o cada vez mais caros.”<\/p>\n
Segundo ela, definir o pre\u00e7o do frete est\u00e1 mais dif\u00edcil. “Hoje, 40% dos custos de um operador log\u00edstico s\u00e3o dedicados ao combust\u00edvel. Dependendo da dist\u00e2ncia, chega a 60%”, relata. “O operador log\u00edstico n\u00e3o consegue absorver esse custo e precisa repassar para os clientes.”<\/p>\n
Fundador da consultoria Varese Retail e especialista em varejo, Alberto Serrentino afirma que o varejo enfrenta uma s\u00e9rie de desafios no momento. “N\u00e3o \u00e9 s\u00f3 o aumento dos combust\u00edveis. Estamos passando por um ajuste importante e saud\u00e1vel que vai amadurecer o mercado, levando a um maior rigor nas pol\u00edticas comerciais”, diz.<\/p>\n
Com isso, as entregas gratuitas t\u00eam ficado mais escassas, com o consumidor tendo de comprar mais para ter acesso ao benef\u00edcio. No Mercado Livre (NASDAQ:MELI) (BVMF:MELI34), as compras de supermercado ganhavam frete gratuito a partir de R$ 79. Hoje, esse valor saltou para R$ 199. Em nota, a companhia afirmou: “Frente ao contexto macroecon\u00f4mico no Brasil, realizamos algumas atualiza\u00e7\u00f5es de pol\u00edticas e custos de venda para produtos de consumo massivo, incluindo supermercados”.<\/p>\n
No Magazine Luiza (BVMF:MGLU3), o frete gratuito \u00e9 oferecido apenas em compras feitas pelo aplicativo – e n\u00e3o vale para todos os casos. A l\u00f3gica \u00e9 a de que os clientes que t\u00eam o aplicativo fazem compras no app com mais frequ\u00eancia, fazendo valer a concess\u00e3o do benef\u00edcio.<\/p>\n
Na Amazon (NASDAQ:AMZN) (BVMF:AMZO34), o frete gratuito est\u00e1 dispon\u00edvel para quem \u00e9 assinante do servi\u00e7o Prime. No entanto, a assinatura teve reajuste de 50%, passando de R$ 9,90 para R$ 14,90 no plano mensal. J\u00e1 a anuidade foi de R$ 89 para R$ 119, alta de 33,7%.<\/p>\n
Em nota, a Americanas (BVMF:AMER3) afirmou que “desenvolve solu\u00e7\u00f5es eficientes para consumidores e parceiros”. Destacou ainda oferecer diversas modalidades de entrega, como a op\u00e7\u00e3o de entrega em at\u00e9 tr\u00eas horas ou a retirada em loja em uma hora com frete gratuito.<\/p>\n
A Via (BVMF:VIIA3) (dona da Casas Bahia e do Ponto) n\u00e3o se manifestou.<\/p>\n
As informa\u00e7\u00f5es s\u00e3o do jornal O Estado de S. Paulo.<\/p>\n
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A escalada de pre\u00e7os dos combust\u00edveis mudou a rela\u00e7\u00e3o entre as gigantes do e-commerce e suas parceiras de log\u00edstica. Os contratos est\u00e3o mais flex\u00edveis e, diante de reajustes inevit\u00e1veis, estrat\u00e9gias como frete gratuito e entregas r\u00e1pidas – em 24 horas ou at\u00e9 no mesmo dia – devem perder espa\u00e7o. Segundo o CEO do grupo de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-35628","post","type-post","status-publish","format-standard","hentry","category-noticias"],"_links":{"self":[{"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/posts\/35628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=35628"}],"version-history":[{"count":0,"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/posts\/35628\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=35628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=35628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amarilfranklin.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=35628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}